Conference Sessions

The Art of Business Influence

43:55

This session from the 72nd CFA Institute Annual Conference covers: Discussion of the link between communication excellence and business success; Focus on innovative communication, networking, and influence tools designed to accelerate your business success; Focus on the three Cs of communication excellence, to the L-WAR (Listen, Watch, Anticipate, and React), and selling without selling to the BRAINS (Bridging, Rationalizing, Asserting, Inspiring, and Negotiating) of influence.

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